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DATAFILE EXPOSURE: 02.02.08.
Basshunter's Now You're Gone spends its third week atop the sales chart, but continues to struggle for airplay support, although it finally enters the Top 50 airplay chart at number 49. Now You're Gone's airplay status is in stark contrast to Adele's Chasing Pavements, which it unexpectedly prevents from taking the sales title this week. Adele has had no problems attracting radio support, with Chasing Pavements vaulting to number one on the airplay chart last week. It now strengthens its lead, moving further ahead of nearest challenger Elvis Ain't Dead by Scouting For Girls.
Chasing Pavements increased its audience to 66.01m last week, as its monitored plays tally improved by 262 to 1,585. It secured top tallies of 49 plays from Capital 95.8 FM, 48 from Virgin Xtreme and 41 from Key 103, but its top audiences came via 24 plays on Radio One and 15 on Radio Two, which jointly provided 63.64% of its listenership.
Chasing Pavements had the second largest increase in plays last week, being eclipsed only by Mercy, the introductory single by Duffy, who finished second to Adele in BBC 6 Music's Sound Of 2008 poll. Mercy debuted at number 42 last week and sprints to number 14, ...
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