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FUTURE RELEASE: Tiao Cruz.
Tiao Cruz Departure (Island)
In an innovative promotional exercise, Island Records has targeted barber shops and hairdressers across the UK with samplers of the forthcoming debut album by Taio Cruz.
The album, entitled Departure, has been sent to hundreds of salons as Island looks to drive a grass-roots discovery of the album ahead of its March 10 release date.
"I wanted the album being played in places where people were talking about music," says Island marketing manager Sukhraj Johal. "It's that Saturday morning shopper that we wanted to reach."
Cruz signed a joint deal with Island Records UK and Motown US last year and has already enjoyed two successful club records, which charted in the top 30 in the UK.
The single Come On Girl ...
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