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Icelandic music tops world.
On the back of increased investment in Icelandic music and the industry's domestic framework, an impressive array of artists look set to emulate the international success of Bjork and Sigur Ros
Just as Iceland's breathtaking volcanic landscape has been successfully used to drive both tourism and geothermal power stations, so its tiny 300,000 populous has proved a hotbed of creative energy, emitting a stream of international successes such as The Sugarcubes, Bjork, Sigur Ros, Mum and Gus Gus.
With a number of Icelandic labels, publishers and distributors touting a fresh array of talented signatories, Icelandic music is set to be strongly represented at Midem this year under the umbrella of the recently-created Iceland Music Export Office (IMX).
Set up in 2007 as a privately-funded and government-backed joint venture with 85% of the finance coming from government ministries and Iceland's largest bank Landsbanki, IMX's key aim is to promote Icelandic music overseas.
IMX managing director Anna Hildur says that the organisation, which is also backed by Icelandic rights organisation Unison, aims to provide a "one-stop shop for Icelandic music."
In collaboration with the Trade Council of Iceland, IMX's Midem stand (R34.13) has been created to celebrate the organisation's first anniversary and will be the site of a reception hosted by the Icelandic Minister of Culture Thorgerdur Katrin Gunnarsdottir on Monday, January 28 at 5pm.
"The Icelandic domestic market is one of the smallest in Europe but internationally our music industry is punching far above its weight," says Gunnarsdottir. It is estimated that the music industry accounts for 1.2% of Iceland's GDP and the creation of the Iceland Music Export Office reflects a period of increased investment to generate improved international exposure of home-grown music, and came shortly after Icelandair and Rekjavik City Council announced a four-year agreement to sponsor one of the country's leading music events, the annual Airwaves festival in Reykjavik.
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