Atlantic's in charge of the Asylum.

The famed Asylum Records brand, originally founded by David Geffen in 1971 and once home to the likes of the Eagles, Joni Mitchell and Jackson Browne, is to be relaunched in the UK under the Atlantic Records umbrella.

Former Ministry of Sound executive Ben Cook has been charged with heading the new label and says he is very much looking to build a fresh artistic identity for the brand.

"Of course, the attraction of reviving a brand like Asylum is about buying into that heritage and that magnetism. We want to draw on the original spirit of the label, while very much developing its own feel and identity," he says.

Since 2004 the label has operated in the US predominantly as a hip-hop label. However, Cook says that will have no direct influence on its UK identity.

"There was an entrepreneurial spirit and a sense of community at Asylum that really shaped its identity and that is important to us but we don't want to limit ourselves to any particular genre," he says.

"We are looking to achieve hits with a deep, plethora of artists and really form career partnerships; 360deg thinking is at the top of everyone's priorities."

Asylum managing director Cook, who boasts a history planted firmly in dance music, joined Atlantic in 2007 having spent eight years with Ministry Of Sound.