Mirror Group kicks off pounds 3.5m creative review.(M&C Saatchi London)(Brief article)

The Mirror Group is reviewing its pounds 3.5 million advertising account, ending a 12-year relationship with M&C Saatchi.

The publisher is working with the AAR to draw up a shortlist of agencies. M&C Saatchi will not repitch.

Richard Webb, the managing director of Mirror Group, said: 'Our business focus has changed recently, and so have our agency requirements.'

The Mirror Group has cut above-the-line ad support for its newspapers over the past five years. Six years ago, when M&C Saatchi successfully repitched for the account, it spent pounds 15 million on advertising …