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ZOOM FREAKIN' ZOOM; Mazda's Detroit Furai concept conceals a racer.(News)
Byline: MARK VAUGHN
The words just got in the way, but they used them anyway.
"It was really about finding the visual representation of `Zoom Zoom,''' said Mazda designer Franz von Holzhausen.
"How nature describes emotion . . .''
"Looking into nature to find ways to describe emotion . . .''
You want ways to describe emotion? How about "Ya-freaking-hoo!'' a word that occurred to us as we lapped Mazda Raceway at Laguna Seca in this three-rotor, 450-hp, 200-mph racing concept car. Granted, that occurred to us while we were stuffed like a canned tuna into the sliver of space next to real, live Mazda ALMS race-car driver Jamie Bach, who was at the wheel (Mazda's not dumb enough to let any of us keyboard operators take this expensive piece of machinery out on the track), but "yahoo''-or any of its variants-is still the most appropriate word to describe the emotion raised by this crazed concept.
Another word not used by von Holzhausen as he described the Mazda Furai show car that debuts at the Detroit show was "cool.'' But "Cool Yahoo'' as a car name lacks marketing appeal, we guess.
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Source: HighBeam Research, ZOOM FREAKIN' ZOOM; Mazda's Detroit Furai concept conceals a...