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AA kicks off review of pounds 33m combined business.(AA Brothers Ltd.)(Brief article)
The AA has kicked off a review of its pounds 33 million above- and below-the-line creative accounts with a view to bringing them into one agency and placing a greater emphasis on direct response.
The company has started contacting agencies about the combined business, currently split between Delaney Lund Knox Warren & Partners, which handles roadside assistance, and Rapier, …
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