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Aegis boycotts five after ad wrangle.(Aegis Group PLC)(Brief article)

Campaign

| January 11, 2008 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Clients of Carat and Vizeum have been pulled from advertising on five after the broadcaster and Aegis Media failed to reach agreement over the terms of agency deals for 2008.

The dispute is said to relate to differing valuations of the five audience. Carat has been involved in similar stand-offs in the past, but has managed to negotiate through them.

There is an added twist to the disagreement because five is a client of Vizeum, which has handled its media planning and buying since 2003.

Sources said a smaller spat, involving ZenithOptimedia and ITV's digital channels, has yet to be resolved, with ZenithOptimedia yet to commit to its deal with …

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