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CLOSER TO REALITY; iRacing raises the bar for virtual driving.(Competition)

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| January 07, 2008 | COPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: STEVEN COLE SMITH

One exhibit at the recent Performance Racing Industry show in Orlando, Florida (Competition, Dec. 17), drew more than its share of attention. And unlike the vast majority of exhibits, it featured software, not hardware.

A company called iRacing develops stunningly realistic electronic re-creations of racetracks. The company was founded by Dave Kaemmer and John Henry. Kaemmer, an amateur racer, is co-founder of Papyrus Design Group, which developed the NASCAR Racing: 2003 Season and Grand Prix Legends games. Henry is principal owner of the Boston Red Sox, a major investor in Roush Fenway Racing NASCAR teams and a dedicated online racer.

There are plenty of racing simulations available, but iRacing differs in the startling detail that goes into its racetracks, mapped out by lasers at an expense of some $100,000 per track to get more than 280 million points of reference, placed by more than 5000 photos per track. This is not so much a computer game as it is a professional flight simulator for race-car drivers. The idea is that it lets them show up at an unfamiliar track having already experienced it to a degree other simulators can't match.

"If there's a bump coming out of turn four,'' said Steve Potter, iRacing director of communications, "you'll feel it, and the car will react to it.'' The tracks will be updated regularly; should a new bump appear, it will be added. That's possible because iRacing software is delivered online at www.iracing.com-not on a CD or stored on your computer's hard drive-each time you race.

We "drove'' around USA International Speedway in Lakeland, Florida, one of 60 tracks the company has mapped. They include most NASCAR venues, as well as dozens of sports-car circuits and smaller ovals, and iRacing is adding about one track a month. We drove a V8-powered stock car at Lakeland, something we've done in real life. You can adjust cars with a huge ...

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