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Looking for reasons why Scouting For Girls' current single Elvis Ain't Dead has catapulted into the Top 20? Look no further than the airplay chart, where Elvis Ain't Dead jumps 6-1, ending Leona Lewis' seven-week domination of the list with Bleeding Love.
Although its audience of 48.47m last week was 5.49% more than that of Bleeding Love, Elvis Ain't Dead's tally of 1,056 plays from 61 stations is fewer than half the 2,109 plays that Bleeding Love earned in the week. But it is audiences that count, and Elvis Ain't Dead is indebted to Radio One, where it was aired 17 times last week, and Radio Two, whose contribution of 16 plays was enough for it to rank as the station's joint most-played song. Between them, the Beeb's big two provided a hefty 69.53% of Elvis Ain't Dead's audience, and secured its victory.
Scouting For Girls' debut hit It's Not About You reached only number 56 on the airplay list but follow-up She's So Lovely really captured radio's imagination, and peaked at number two on the chart - five places higher than its sales peak - last September, being denied pole position ...