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Conceiving strategic systems.
What are Critical Value Activities... and how can they help your company?
Strategic systems create competitive advantages for business firms that develop them. While firms are strongly motivated to build strategic systems, these systems are not easy to conceive. This article presents a logical and easy-to-follow procedure for conceiving strategic information systems, which is based on the concept of critical value activities.
In recent years, several successful systems have emerged including Merrill Lynch's Cash Management Account (CMA), American Hospital Supply's ASAP order entry system, and the American Airlines Sabre reservation system. These systems ...
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