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Agile Competitors and Virtual Organizations: Strategies for Enriching the Customer.

Journal of Systems Management

| July 01, 1995 | Ganoe, Fred J. | COPYRIGHT 1995 John Carroll University. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

"Agile Competitors and Virtual Organizations: Strategies for Enriching the Customer" views the emerging competitive environment in technologically advanced societies through the eyes of researchers in the Agility Forum (nee Agile Manufacturing Enterprise Forum) of Lehigh University's Iacocca Institute. Though not specifically about information technology and systems, the book is exceptionally relevant to IT professionals due to multiple roles of information in the new economic order. Technological revolution is both the impetus driving fundamental change in the global economy and the means for competitive response to that change and consequent uncertainty.

Both Part I: Confronting Change & Uncertainty and Part II: Thriving on Change & Uncertainty emphasize the significance of change and uncertainty in contemporary competitive markets. Agility is the prescription for surviving in such an environment. Part I (Chapters 1-4) begins by exploring the question "What is Agility and Why Do We Need It?" "Emergence of a New Industrial Order" presents a brief history of the evolution of commercial competition from the craft guilds of 12th century Western Europe through the industrial mass production era from which we are exiting, and suggests the nature of a new system of agile competitors capable of mass production of customizable products that enhance customer value. Agile competitors are characterized by their locations in four dimensional space with axes 1) Enriching the Customer, 2) Cooperating to Enhance Competitiveness, 3) Organizing to Master Change and Uncertainty, and 4) Leveraging the Impact of People and Information. The final chapter of Part I describes agile behaviors of 100+ companies in transition to Agility.

Part II (Chapters 5-11) is a pragmatic examination of factors associated with agile competition. Leading, Learning and Thinking declares that "Our Wealth is in the Knowledge of Our People" and details new roles for people in an agile world. Virtual Organizations are organizational forms (most ...

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