AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

Cadillac BLS Wagon; Wagon may not be good enough to bring Brits back to GM's luxury marque.(News)

AutoWeek

| December 10, 2007 | COPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: JULIAN RENDELL

General Motors hopes the third time will be the charm when it relaunches Cadillac in the United Kingdom next year. Critical pieces of that plan are the new CTS, which we also get in America, and the BLS wagon, which is not sold here.

Despite its global ambitions, Cadillac's impact on the British market (Europe's second-largest luxury market) since 2005 has been negligible. The GM luxury division has sold just 400 cars in the past two and a half years. That's disappointingly short of the 8000 sales forecast. Cadillac is faring slightly better in the rest of Europe, but the brand is still a hard sell in most countries.

With the Euro-styled CTS, there's a glimmer of hope. Less convincing is the BLS wagon. There's nothing wrong with the crisp styling or the 1.9-liter, 178-hp, 295-lb-ft twin-turbo diesel engine, which likely will be the sales leader. The engine pulls strongly, with turbo lag unnoticed as torque ...

Related articles from newspapers, magazines, journals, and more
Analysis: Nissan plans to prove doubters wrong with luxury marque.(Nissan...
Magazine article from: Marketing Week April 12, 2007 700+ words
Nissan is taking on Toyota-owned Lexus with the launch of its luxury marque Infiniti across Europe next year. The brand is hugely popular in the US, where it was established in 1989, but the UK car industry...
Hyundai considers luxury marque launch.(News)(Brief Article)
Magazine article from: Marketing Week Stones, John July 29, 2004 700+ words
Korean car company Hyundai Motor Company is considering launching a luxury marque as part of a move upmarket. At the same time, the manufacturer has initiated a brand review of Hyundai and Kia, which it also...
VW set on winning luxury marque.
Newspaper article from: The Birmingham Post (England) March 26, 1998 700+ words
...everything works out, it will be those two; if it doesn't it will be another two." Regarding the internal development of a luxury marque, Mr Piech said it had taken Audi 15 years to get where it was today. Mr Piech said Volkswagen was not in urgent need of...
Lexus eyes brand I.D. consultant ; Top luxury marque wants to find `DNA'.(Team...
Magazine article from: Advertising Age Halliday, Jean Cuneo, Alice Z. July 9, 2001 700+ words
...about to turn 12 years old, Lexus is grappling with its identity. Toyota Motor Sales USA's Lexus, the No. 1 selling luxury marque, sent requests for proposals to consultants to help develop a road map to the future. ``We haven't done anything of...
Executive motoring: Lexus dreamupa few more surprises few more surprises;...
Newspaper article from: Daily Record (Glasgow, Scotland) November 25, 2005 700+ words
...sports saloon the quietest cabin in its class - and that's just the kind of thing buyers have come to expect from this luxury marque. But the new IS also pushes the boundaries in a more unexpected way: it will be the first model in Lexus's history to...
Luxury marque Rolls off to new home.(Features)
Newspaper article from: Daily Record (Glasgow, Scotland) September 6, 2002 700+ words
Byline: BRUCE BOOTH ALL good things must come to an end. And that applies to two of Britain's most famous motoring names. Last Friday, the final Rolls-Royce to be built at Crewe rolled off the production line at the factory which has been home to Rolls-Royce and Bentley Motor Cars since their move
LEXUS TOP LUXURY MARQUE.(Wheels)
Newspaper article from: Seattle Post-Intelligencer (Seattle, WA) February 13, 2004 700+ words
Brand quick to achieve status: Toyota Motor Corp.'s Lexus could be an exception proving the rule that a luxury brand needs decades in the market, or longer, before it can evolve into a status symbol. In 2003, Toyota sold 259,755 Lexus vehicles in the United States, up 11 percent from a year
Cadillac plans a BLS wagon; US premium brand aims for European sales of 20,000...
Magazine article from: Automotive News Europe January 23, 2006 700+ words
Byline: Harald Hamprecht Automobilwoche Cadillac will build a station wagon version of its new BLS entry-level sedan. General Motors's premium brand will start production of the Europe-only BLS sedan next month at Saab's factory in Trollhattan, Sweden. Sales begin a month later. Starting in
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA