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Red Bull has outlined its promotional strategy for 2008, including plans to develop its sport events portfolio.
The energy-drink brand is reviving Flugtag, an event in which competitors take to the air in homemade flying machines. The event, which last ran in 2003, will take place in the summer and be televised on terrestrial TV.
Red Bull is developing a further range of televised extreme sports events, which it claims will be unique to the brand.
It is also focusing on signing up domestic sponsors for the Red Bull Air Race. The event, held in nine countries, is backed by Audi, Breitling and Seat.
In addition, the firm …