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Will rebranding as Clearcast make the BACC better at its clearance role, Matthew Warren asks.
The BACC will come back to work in the New Year with a new name and a new man in charge. It will be rebranded as Clearcast and headed up by a new managing director, Chris Mundy.
Mundy has been with the BBC for the past eight years and is currently its head of audiences. He explains why the change is taking place: 'Previously, the BACC was part of ITV and the other broadcasters then bought into its services. Clearcast will be jointly owned by the major commercial broadcasters so they're all shareholders.'
Mundy himself is a television man to the core. Before joining the BBC, he had stints running the research departments at Sky, Eurosport and Carlton Television. He has also been on the board of Barb since 1999.
He'll take on his new role before March next year, and he is keen to get out and …