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NME to ride the airwaves with radio launch.
IPC and Sammy Jacob to compete with Emap broadcasting offshoots with complementary digital station planned for summer 2008
Xfm co-founder Sammy Jacob is teaming up with media giant IPC to launch a new digital station, NME Radio.
The station, a partnership between IPC and Jacob's company DX Media, will go live in 2008 with a tentative launch date of between June and August. It will initially be available digitally and via a micro-site on NME.com, with a later analogue launch currently mooted as "a possibility".
Jacob, who launched Xfm 15 years ago before quitting the company after it was bought by Capital Radio, will be the station's managing director and programme director.
IPC will build a studio for the station in the basement of the company's London-based Blue Fin building, with detailed work on it already under way.
"In terms of our overall brand strategy, this is part of an increasingly big master plan - if master plan is not too grandiose a term for it," says NME publishing director Paul Cheal.
"You have access to the instant audience reach that the NME brand gives you - 499,000 magazine readers a week, 1.6m unique users a month on NME.com - it immediately gives you a very strong platform to launch from."
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