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MTV videos going for gold.
MTV is to honour its most-played music videos with Platinum and Gold Video Awards, as the broadcaster looks to drive home its music industry credentials. Information for the awards comes from 39 MTV music channels over four continents, including the company's UK and Ireland stations, but excluding the US.
For a video to be considered platinum it has to have been played more than 6,000 times during the allotted six-month period. Gold requires a minimum of 3,000 plays.
The first batch of the awards covers January to June 2007, with 12 videos receiving platinum gongs, including Gwen Stefani featuring Akon's The Sweet Escape (the most played track - 11,000 - over that period), Kaiser Chiefs' Ruby and Mika's Grace Kelly.
Eight tracks received gold awards, including Amy Winehouse's Rehab, Arctic Monkeys' Brianstorm, Bloc Party's The Prayer, James Morrison's Wonderful World and Just Jack's Starz In Their Eyes. The new awards will not be subject to a ceremony.
"This is showing which videos have been the most important for our channels but also reiterating how much support MTV gives to music videos and how much music we show," says MTV International SVP talent and music Jamie Caring. "Sometimes we get gripes in the press that ...
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...Nationwide Mercury Prize for their album Employment and now Kaiser Chiefs have been confirmed as headliners on the NME Rock...become one of rock's big names and Leeds-based Kaiser Chiefs are now tipped to follow in their footsteps
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