Everything's going green.

Music Week backs environmental campaign to encourage a greener approach across the music industry

Music Week has thrown its weight behind an extensive campaign aimed at encouraging the music industry to go green. Over the next few months Music Week will link with the industry's foremost environmental pressure group Julie's Bicycle to highlight the key issues.

The record business has already proved itself to be a leader in this field by becoming the first industry sector to take on a wholesale environmental audit currently being undertaken by the Oxford University's Environmental Change Institute. But activity will now be stepped up over the coming months under the A Greener Music Industry banner with Music Week and Julie's Bicycle planning to build on this important research project by focusing on the ways the industry can improve energy use, cut waste and search for alternative methods of transport. This will come as part of attempts by the UK to reach the 60% reduction in carbon emissions by 2050 targeted by the Climate Change Bill.

Al Tickell, co-founder and director of Julie's Bicycle, says, "In a competitive industry, typically like the music business, everyone is used to behaving competitively. But this is one subject they agree on. In the spirit of enterprise let's look at what affects us all and let's see if we can structure the new business to meet those needs. By working together we can be bigger and more effective than the sum of our parts."

This week's magazine puts the spotlight on Julie's Bicycle, ...