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The Maccabees Toothpaste Kisses (Fiction)
The Maccabees are to benefit from the full force of a national television platform, having secured a lucrative sync with Samsung for the phone manufacturer's latest promotional campaign.
Toothpaste Kisses, which enjoyed a limited-edition commercial release in October, will soundtrack the advert for Samsung's new G800 phone handset. The campaign starts nationally this week and is set to run for a six-month period into the new year.
The track was added to the Radio One upfront list and MTV2 last week. The band are signed to Polydor's Fiction label, home to the likes of Kate Nash and Snow Patrol, and the label will look to capitalise on the exposure with a full commercial release of the single on January 7.
Marketing manager Kelly Ridgways says they are looking to ramp up marketing and promotion for the group on the back of the ad.
"The sync is a great opportunity to put the band in ...