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Electrovamp I Don't Like The Vibe (Island)
Island Records is to target T-Mobile's UK customer network as it looks to bring Welsh pop duo Electrovamp to market next month.
Island has recorded two versions of video for the duo's debut single, I Don't Like The Vibe In The VIP, and is targeting T-Mobile's "club" database, with information driving customers to the more risque version, which is available to purchase online. Text messages will be sent to the database over the next four weeks forming part of a wider, viral campaign.
Island general manager Jon Turner says the duo will fill a gap in the market for fun, tongue-in-cheek pop. "There are two groups we are aiming this toward. First is the girls' own age group - teenagers, which is very much who the original video reaches out to. It is very relatable. The ...