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Radio Two plugs into a brave new world.(Interview)
Traditionally, the ideal scenario for pluggers targeting Radio Two would have been an A-listing. But now they can can expect a whole lot more, with added content, online broadcasts and link-ups with digital TV and artist websites. Music Week talks to Radio Two head of music Jeff Smith about the station's new multi-platform approach
Radio One had its swift, bloody revolution, but sister station Radio Two is not one for making grand gestures. Around a decade ago, the likes of Jonathan Ross and Steve Wright arrived and it slowly started to shake off its outdated image of being the network of Mantovani broadcasting to an audience Sir Terry Wogan still teasingly ...
- He's been shown the red button: digital viewers are silencing Motty by using...
- Newspaper article from: The Evening Standard (London, England) June 13, 2006 700+ words
...service which lets digital viewers press the red button and choose either the television commentary or Radio 5 Live's broadcast of the match - or even...television commentary down and listen to the radio during games. "We are very pleased at...
- BBC Red Button launches new CBeebies interactive service; Three new interactive...
- Press release article from: M2 Presswire September 25, 2009 700+ words
...favourite CBeebies red button TV programming and...listen to CBeebies radio and Virgin Media...BBC Red Button BBC Red Button has been providing...This year, the red button delivered the most interactive Radio 1's Big Weekend...
- Red Button changes on Freeview.
- Press release article from: M2 Presswire October 20, 2009 700+ words
...2010. Notes to Editors BBC Red Button has been providing interactive...BBC content. In 2009, BBC Red Button delivered the most interactive Radio 1's Big Weekend and helped...Keep up to date with the BBC Red Button on Twitter (@BBCRedButton...
- United States : BBC Unveils Revamped Red-Button Interactive TV Service for...
- News wire article from: TendersInfo September 1, 2009 700+ words
...note: the CBeebies red button service is not available...interactive TV service. "The red button service not only caters...the person pressing the red button in the first place...broadcasts of CBeebies radio. The service can be turned...
- Motty is shown the red button by digital viewers.
- Newspaper article from: The Evening Standard (London, England) June 13, 2006 700+ words
...interactive service lets digital viewers press the red button and choose Radio 5 Live's broadcast of the match - or even a commentary...long time they turn the TV down and listen to the radio during games. " Motson, 65, who replaced Kenneth...
- BBC unveils red-button content for 'It's Not Easy Being Green'.(British...
- Magazine article from: New Media Age March 22, 2007 700+ words
...Easy Being Green. Digital viewers accessing BBCi through the red button will get additional content in the form of a quiz to gauge...added Chakkara. bbc.co.uk/lifestyle/tv_and_radio/green Copyright: Centaur Communications Ltd. and licensors
- Camelot runs first dedicated red-button ads for new lottery.(Camelot Group PLC...
- Magazine article from: New Media Age July 13, 2006 700+ words
...play the Dream Number game. The TV ads have been created by AMV BBDO and the game's launch will be supported by online, radio, press, point of sale and DM developed by Hicklin Slade & Partners. MPG handled media planning and media buying was...
- Red button in doubt at ITV after head of interactive sales quits.(Peter Manten)
- Magazine article from: New Media Age August 9, 2007 700+ words
...months, leaving the future of ITV's red-button strategy in question. Manten, who had...casts serious doubts over the future of red-button ad sales at ITV, which have failed to...directors has caused major delays to ITV's red-button strategy and development. Gary Knight...