Permanent or erasable green ink?(EDITOR'S FOCUS)(Leadership in Energy and Environmental Design)

Ever since the first Earth Day, there have been varying efforts made by corporations and entire industries to consider their reaction to calls for environmental stewardship and to measure and possibly alter their impact on the environment.

Skeptics can rightly wonder whether an announced green initiative will have all the impact of a personal New Year's resolution to eat less chocolate or be kinder to strangers. Much like a political campaign promise, some corporate environmental efforts have been more talk than action.

Lest the skeptics become too harsh, however, it should be noted that the ledger is by no means one-sided. Concerning the recycling of materials, there are many corporate success stories tracing back several decades.

Construction & Demolition Recycling magazine was spun off eight years ago from its sister GIE Media publication Recycling Today, which has as its slogan, "The Business Magazine for Recycling Professionals." That is a slogan that states pretty clearly that the aspects of recycling that receive the most attention from this media group are those that have been or are becoming established in the marketplace.

Throughout this decade, the marketplace has become increasingly favorable toward recycled aggregates, and demolition contractors and C&D recyclers who handle scrap metal can certainly ...