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An Uneasy Race to Profit.(Periscope; Marketing)(ethnic marketing)(Brief article)
Byline: Tony Dokoupil
The idea that genetic differences exist between ethnicities is the basis of a growing and controversial advertising strategy for a $2 trillion market. Much of the money is tied to skin-care supplies, such as Rx for Brown Skin, a line that debuted this fall at Sephora. GenSpec is the first "genetically specific" multivitamin for blacks, whites and Hispanics. And Nike makes the Air Native for ...
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