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Close-Up: Newsmaker - Will Silburn have the Lynx Effect on Saatchis?(Paul Silburn)
Can SSF Group's first top-level appointment make Saatchi & Saatchi 'creative, brave and great' again?
Talk to your mates about what ads they've liked over the years, and you can bet that a Paul Silburn spot will be mentioned at some point.
He came up with 'The Lynx Effect' while at Bartle Bogle Hegarty in the 90s and created 'bear' for John West while at Leo Burnett in 2000. He's made memorable spots for Stella Artois and PlayStation, and was the creative force behind TBWA\London's John Smith's campaign starring Peter Kay.
Now, after 18 months spent freelancing, Silburn returns to a permanent position. From January 2008, he will form part of the new management group at Saatchi & Saatchi London, under the stewardship of Robert Senior, the chief executive of SSF Group (comprising Saatchis and Fallon).
Silburn will work alongside Kate Stanners, the executive creative director, who's been at the agency since 2004. They already seem to have developed a good chemistry. Stanners is an effusive and talkative woman who regularly erupts into gleeful cackles, while Silburn is down-to-earth, self-deprecating and …
- Paul Silburn quits Lowe Lintas to take Leo Burnett role.(Brief Article)
- Magazine article from: Campaign Garrett, Jade March 10, 2000 700+ words
...directors, who are responsible for Silburn's appointment. "Hiring...Leo Burnett," Bell said. Silburn has spent the past four years...partnered Tiger Savage on the Lynx Effect campaign for Elida Faberge. Silburn also created the Levi's...
- Adland's creative nomad sets up camp with TBWA: Leith London has been left...
- Magazine article from: Campaign Watts, Jenny November 30, 2001 700+ words
...it's clear that losing Silburn will not help the agency raise...at Saatchi & Saatchi. Silburn's CV is more wide-ranging...1994. There he started the "Lynx effect" campaign, and also worked on Levi's and Polaroid. Silburn moved to Lowe Howard-Spink...
- Leith reveals star line-up for London.(Leith Agency picks top talent to run...
- Magazine article from: Campaign Watts, Jenny September 15, 2000 700+ words
...managing partner at Saatchis. Silburn, the creative director at Leo...maturing and coming of age." Silburn joined Leo Burnett only five...Hegarty, where he worked on the "Lynx effect" campaign. Silburn said: "I was very happy at...
- 10 Top Creatives as Selected by 'Creativity' Magazine.(The Book of Tens)
- Magazine article from: Advertising Age December 20, 2004 700+ words
...willingness to change. 4. Paul Silburn Fallon Leaving London for Minnesota...rep (and a pair) made of steel. Silburn, it seems, has both. The rep...deserved. His credits include the "Lynx Effect'' phenomenon and the famed John...
- The Work: Private view.
- Magazine article from: Campaign January 25, 2008 700+ words
...Oh, is that what they are trying to do?' interrupts Mr Silburn from the other side of the table. Applaud the thought, not...advertising campaigns of the past few years. This time, the Lynx Effect is on the confidence of the blokes to chat up girls. Definitely...
- PRIVATE VIEW.(Ads of Stella Artois, Lynx Holdings PLC)(Brief Article)
- Magazine article from: Campaign Hastings, Nick August 18, 2000 700+ words
...out the obvious in its poster campaign. Trouble is, "The Lynx effect" is so appealing because from your average bloke's point...supreme quality and worth Agency: Lowe Lintas Writer: Paul Silburn Art director: Vince Squibb Director: Paul Rothwell Production...
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