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Specially wrapped packages are prominent during the holiday season, yet they have a special meaning for beverage companies. Promotional packaging often combines a featured product with appropriate recipes, specially crafted glassware or serving suggestions and is a way to showcase product with its appropriate accessories. This year, a wealth of special-edition packages for both the naughty and the nice on everyone's list were released.
Spirits companies have long offered box sets as solutions to the gift-giving conundrums that seem so prevalent at the end of the year. The sets many times include the essential elements to create a cocktail or ingredients to make a party, such as Absolut's Disco package, released in September. The disco-themed package is a 1-liter vodka bottle embossed with 1,000 reflecting prisms to replicate the signature element of a disco dance party--the mirror ball. Sweden's V&S says it makes for a portable party option, and when the package is empty, the bottle can hang from the included loop for decoration.
Fitting in with the growing cocktail culture, Stirrings introduced gift sets for …