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Brothels, bathhouses are part of doing business in Asia.(News)(Dentsu Tec Inc.)

Advertising Age

| November 05, 2007 | Madden, Normandy | COPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: normandy madden

[hong kong] When Asian advertising executives learned last week about the sexual-harassment and discrimination lawsuit filed by Steve Biegel against Dentsu, many were astounded-not by the steamy nature of the charges Mr. Biegel levied against his former employer, which involved visits to brothels and bathhouses, nor about the scandal that has erupted in the U.S. as a result. They were astounded that the charges could end up being a lawsuit at all, given how common they are in this region.

A successful outcome for Mr. Biegel would and should strike fear into Asia's ad industry, and not only at Asian agencies such as Dentsu, Hakuhodo …

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