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Black Magic; Pratt & Miller Conjures Up a Racer for the Street, One Year Early.
Byline: MAC MORRISON
Let's say you're Corvette's marketing manager, and you face two challenges: Increase profits, and keep General Motors' baby in the limelight at a critical time. Hype has leveled off for the two-year-old Z06, and the car that GM officials acknowledge but won't talk about-known thus far as Blue Devil and SS but apparently set to carry ZR-1 badging-is a year away from the street. True, the ZR-1 did appear at Laguna Seca recently (This Week, AW, Oct. 29) and will debut at January's Detroit auto show, but there's more to milk out of Chevy's top dog. Oh, and if you can snag a celebrity endorser to remind the masses that Corvette is indeed a ...
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