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Their new single Headlines is the official Children In Need song of 2007 and likely to be their 10th number one in 11 attempts, their forthcoming reunion tour is selling out left, right and centre and a documentary is due to be screened on BBC1. Music Week reports on the marketing activity surrounding the second coming of The Spice Girls...
Fifteen years and 55m records sales after the Spice Girls first met on the auditions trail, news of the record-breaking pop quintet's return is causing a frenzy of interest among fans around the world, with more than 1m people in the UK alone applying for tickets to see them perform in London.
The first Spice Girls offering to attempt to sate the seemingly insatiable demand that propelled Wannabe, their debut single, to number one in the UK and 30 other countries back in 1996 will be their first single in seven years, Headlines (Friendship Never Ends).
BBC1's exclusive screening of the Headlines (Friendship Never Ends) video last Friday (November 2), was scheduled for maximum impact prior to the track becoming available to download today (Monday) and its physical release on November 19. Expectations are understandably high for its release, not least as nine of the band's previous 10 singles hit number one, with Stop missing the mark by a single chart position in March 1998.
With the release of Headlines preceding an extensive world tour, the Greatest Hits album on November 12 and a new documentary, it would seem unwise to bet against the track becoming the Spice Girls' 10th chart topper, especially when you consider the fact it will be the official 2007 Children In Need song in the UK and that the girls will be donating all profits to the charity.
On Monday, November 12 the second stage of the Spice Girls' reprise will kick in with the band's first greatest hits package hitting the shelves, incorporating two new tracks Headlines and Voodoo, their three consecutive Christmas number one singles 2 Become 1 (1996), Too Much (1997) and Goodbye (1998) alongside 10 other tracks, including Wannabe.
As well as a standard CD and digital release and a two-disc version incorporating a DVD containing all the promo videos, Virgin Records is issuing a limited-edition boxed set housing karaoke and remix CDs, a friendship bracelet, postcards and the CD and DVD.