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Labels to enhance CDs with host of extras.
Virgin Records and Warner Brothers are each to unveil separate live tie- ups this week, as both companies look to bolster physical sales by offering consumers more bang for their buck.
Virgin has announced that it will offer a deluxe version of the forthcoming debut album by Laura Marling which, for a RRP of #20, will offer fans the CD, a ticket to one of five live shows and additional content such as lyric sheets and mementos relating to each song on the album.
The "Songbox" will be available in an initial run of 5,000 copies and will contain a ticket printed with a unique code that will allow fans to register for the show closest to their home town during Marling's March tour. Using Ticket Text's mobile technology, customers will receive their tickets as unique barcodes sent via text message to their phones.
Virgin managing director Ferdy Unger-Hamilton says he believes labels need to bolster their proposition in the physical market. "We're working on the basis that people want more than just a CD. It's offering something for people who want to collect music and, as an artist company, that is important to us; it's an experience for the consumer."
Virgin will look to other new-year priorities such as ...
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...1994 Dick's Picks: Scott Hamilton 2. Scott Hamilton--Concord Scott Hamilton is a fine tenor player whose tone and attack...and Coleman Hawkins. This very entertaining CD features Hamilton along with pianist Nat Pierce, bassist Monty...
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