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The World: Sydney - P&O appoints BMF for repositioning initiative.(Brief article)

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| November 02, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

P&O Cruises has hired Sydney's BMF to handle a major repositioning of its brand in the wake of negative publicity surrounding the death of a passenger.

The repositioning initiative, P&O's first for more than 20 years, will cover both Australia and New Zealand.

Ann Sherry, ...

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