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<a href="http://www.accessmylibrary.com/article-1G1-170576719/world-singapore-yampr-opts.html" title="Facts and information about The World: Singapore - Y&R opts to split with long-term client SingTel.(Singapore Telecommunications Ltd.)(Brief article)">The World: Singapore - Y&R opts to split with long-term client SingTel.(Singapore Telecommunications Ltd.)(Brief article)</a>
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The World: Singapore - Y&R opts to split with long-term client SingTel.(Singapore Telecommunications Ltd.)(Brief article)
Young & Rubicam has pulled out of the creative review on the dollars 20 million SingTel account. The decision ends a 19-year relationship between the agency and the telecoms company.
Its decision leaves BatesAsia, Leo Burnett, Saatchi & Saatchi and Ogilvy & Mather to contest the business.
As the incumbent agency, Y&R had been guaranteed a place in the next round of the review.
However, Tanuj Philip, the Y&R Singapore managing director, ...
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