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The World: New York - Mediaedge:cia lands dollars 3.4bn AT&T media.(Brief article)
AT&T, the US telecoms giant, has consolidated its entire dollars 3.4 billion media planning and buying account into WPP's Mediaedge:cia.
The new arrangement follows a review that began in August, and ends the current system under which AT&T's media assignments were shared between Omnicom's OMD and GSD&M and Publicis Groupe's Digitas.
Wendy ...
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