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The World: Amsterdam - Maxeda appoints Initiative.(Brief article)

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| November 02, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The retail group Maxeda Netherlands has hired the Interpublic agencies Initiative and Universal Media to handle its EUR40 million media planning and buying ...

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