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The Week: Boots kicks off Christmas campaign with Mother TV ad.(Boots Group PLC's advertising contract )(Brief article)

Campaign

| November 02, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Boots kicks off its Christmas push on Sunday with the help of 500 women who are getting ready for the office Christmas party.

The 90-second commercial, created by Mother, features women of all ages using a wide range of beauty products from Boots to give themselves glamorous makeovers, while a group of dishevelled men kick their heels waiting for them to arrive. Eight of the women featured are Boots employees.

The ad was filmed over five days in a disused office block in Hemel Hempstead that needed to be resupplied with ...

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