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The Week: Advertising Reviews - Burnett to handle FruitaBu.(Leo Burnett Company Inc.)(Brief article)

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| November 02, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Kellogg has appointed Leo Burnett to handle advertising for FruitaBu, its range of fruit-flavoured crisps and dried fruit. The agency will work on a pounds 2 million launch campaign, which is scheduled to break in ...

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