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The Week: Best of the blogs - The new spirit of outdoor.(Brief article)
Digital outdoor advertising will be the most interesting format of the next ten years. With a little thought, it can also do something for the reputation of the ad industry.
One exciting aspect is that the posters move. But, perhaps more interesting: they change. Unfortunately, they also share with conventional billboards that problem with which ad people have expressed discomfort. They do nothing for the people who are forced to look at them. This is not to say great poster advertising cannot be a pleasure to look at - it can. But whereas all other forms of ads (bar spam and, arguably, direct mail) clearly bring a secondary benefit to a voluntary viewer or reader (by paying for the programmes or subsidising the coverprice of a magazine or newspaper), this is not true of outdoor. With the ...
- PepsiCo-FCB fight underscores need for initiative by ad industry.(Brief Article)
- Magazine article from: Advertising Age Hatfield, Stefano November 12, 2001 700+ words
...resolve the issue of conflict. As advertiser corporations continue to consolidate through deals such as Pepsi-Quaker, the ad industry's major holding companies will likely continue to react by acquiring other networks in order to offer multiple-choice...
- Waiting for a 'new normal' ; Revenue's up at Omnicom, WPP, but future is hazy...
- Magazine article from: Advertising Age Cardona, Mercedes M. October 29, 2001 700+ words
The ad industry will settle into a ``new normal'' late this quarter or early next year after advertisers assess where they stand, said Omnicom...
- Special effects: former Sway Studio executive producer Shira Boardman has...
- Magazine article from: Los Angeles Business Journal Yung, Jean March 24, 2008 700+ words
...Former Sway Studio executive producer Shira Boardman has launched Red Magnet, a visual effects boutique catering to the ad industry. The company offers 3D design and effects, animation, and project management. Red Magnet has just completed work on the...
- Broadband Benefits Ad Industry.(Brief Article)
- Newspaper article from: The Online Reporter June 21, 2003 700+ words
Besides making the digital media home a reality, broadband is contributing to an online advertising revival according to a Price- waterhouseCoopers report. Internet ad sales were up 9% in Q4 over Q3 and marked the first quarter-to-quarter increase since '01. One of the main reasons, according to
- In times of challenge, creativity to the rescue; Consumers, economy need...
- Magazine article from: Advertising Age Love, Tim May 6, 2002 700+ words
There is something that's always been true about the advertising agency business that is its greatest asset today. It's that this business is not about making ads. They are just the outward manifestation of our endeavor. The essence of our business is developing ideas that create value
- Fallon deal stokes agency buyout binge;Price tags rise as the urge to merge...
- Magazine article from: Advertising Age Chura, Hillary February 7, 2000 700+ words
The sale of Fallon McElligott to Publicis is expected to fuel the already frenzied pace of consolidation and drive up prices as the ranks of independent agencies thin. "I anticipate this being the year for everything that can get sucked up to get sucked up," said a high-level executive at a leading
- The Biz: PVR not yet a big ad threat.(personal video recorders don't ruin ad...
- Magazine article from: Advertising Age Elkin, Tobi May 6, 2002 700+ words
when personal video recorders debuted three years ago, it looked like the relevance of 30-second TV spots could be changed dramatically-and sooner rather than later. The service vexed marketers, ad agencies and networks. Projections by Forrester Research at the time bullishly called for 50 million
- Hal Shoup reflects on last 12 years; Agency lobbyist says ad industry needs to...
- Magazine article from: Advertising Age Teinowitz, Ira April 16, 2001 700+ words
...worried that the constant pummeling the ad industry gets from critics could take a toll...and target consumers-could cost the ad industry even without legislation. ``You can...Supreme Court moved to provide the ad industry more and more First Amendment protection...