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<a href="http://www.accessmylibrary.com/article-1G1-170576692/week-ba-puts-digital.html" title="Facts and information about The Week: BA puts digital brief for premium service up for pitch.(British Airways PLC's advertising contract with Agency.com Ltd.)(Brief article)">The Week: BA puts digital brief for premium service up for pitch.(British Airways PLC's advertising contract with Agency.com Ltd.)(Brief article)</a>
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The Week: BA puts digital brief for premium service up for pitch.(British Airways PLC's advertising contract with Agency.com Ltd.)(Brief article)
British Airways is putting the digital account for its premium airline, to launch next year, up for pitch.
Agency.com, BA's incumbent digital agency, declined the chance to work on the business, citing a full workload. The winning agency will be briefed with developing an e-commerce website for the service that goes by the title Project Lauren.
Agency.com has handled the BA digital account since 1996 via itraffic, which it bought in 1999 and later merged into the agency.
The account has long been courted by rival digital agencies, particularly since ...
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