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The Week: Advertising News - Ford signs C4 show deal.(Channel 4 Television Co.)(Ford Motor Co.)(Brief article)

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| November 02, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Ford has signed a partnership deal with Channel 4 to produce an internet-only ad-funded lifestyle programme called Bites.

The show follows five girls on a journey around the UK in Ford cars, and films them meeting up with people working in ...

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