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C4 to screen vintage ads as it celebrates 25 years.(Channel 4 Television Co.)(Brief article)
Old BT, Carlsberg and COI work to be revived to mark Channel 4's anniversary.
Advertisers including BT, Carlsberg, COI, Disney and Iceland are backing Channel 4's 25th anniversary by running retro ads from 25 years ago alongside their latest campaigns.
The ads will run on Saturday night (3 November) around the broadcaster's celebratory Channel 4 at 25 show. The station has sold the idea of each advertiser running a current spot back-to-back with a campaign that ran 25 years ago.
BT's iconic Buzby campaign will run alongside its current BT Vision work, while Carlsberg plans to run its old 'make up your own mind' spot, voiced by Orson Welles. COI will run a teenage road safety ad from 1982 alongside the current work.
When Channel 4 launched on 2 November 1982, its first ad, which aired during an afternoon ad break in Countdown, was for Vauxhall.
The broadcaster is also marking the 25th ...
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