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Spa company ESPA in DM agency hunt.(Brief article)

Campaign

| November 02, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

ESPA, the luxury spa treatment and beauty-product retailer, has kicked off a search for a direct marketing agency.

The company is in early discussions with agencies, and plans to shortlist several shops to pitch for the business later this year ESPA's in-house marketing team is handling the process.

The successful agency will be briefed to produce direct mail campaigns for ESPA in order to raise awareness of its range of spa-inspired products, treatments and services.

It is also thought that the brief will include below- the-line business-to-business ...

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