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JWT beats Lowe to pounds 6m ad account for Nestle's Heaven.(Brief article)
JWT London has won the pounds 6 million advertising account for the Nestle Rowntree luxury chocolate brand Heaven.
The win followed a review that pitted JWT against Lowe London. Media will remain with MindShare.
The brief is to produce a TV, press and online campaign for Heaven. The work is expected to break in early 2008.
The appointment will come as a blow for Lowe, which was hoping to regain the place on the Nestle roster it lost to JWT in February 2005.
JWT now handles all Nestle's UK confectionery advertising, following a realignment of ad arrangements ...
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