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Fallon scoops Old Speckled Hen brief.(Brief article)
Fallon has picked up the advertising account for Old Speckled Hen It has a brief to rejuvenate its advertising, which is backed by a substantial increase in spend.
The ale brand is owned by the UK brewer Greene King, which also owns Abbot Ale, IPA and Ruddles County.
Fallon, which won the account without a pitch, has been asked to broaden the brand's appeal to a wider target audience. The account was previously handled by WFCA.
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