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Leo Burnett has won the pounds 1 million account to promote the launch of the social networking gaming site Doof.com after a competitive pitch against undisclosed agencies.
The site, which has already been soft-launched, will be officially introduced to the market in January with a TV and poster campaign created by Burnett. The agency is yet to be briefed on the exact components of the campaign.
Doof.com, which already has 40,000 users, attempts to bring together the easy sociability of Facebook with competitive social ...