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Call for baby milk ad ban.(Brief article)
MPs urge Govt to back 'breast is best' lobby by banning all formula baby milk ads.
Thirty-seven MPs have signed a Commons motion urging the Government to ban the advertising of all formula baby milk.
The MPs want ministers to use an upcoming review of the rules to bow to demands from the breastfeeding lobby.
Campaigners say UK baby milk-makers spent pounds 7.6 million marketing their products in 2006/07 - ten times the total the Government spent on promoting breastfeeding.
In 1995, the advertising of first-stage formula milk was banned by the Government, but a loophole in the law does allow the promotion of 'follow-on' milk.
The MPs called on the Department of Health to implement an international code, passed by the World Health Assembly in 1981, 'to protect babies' health and parents' rights to impartial information by prohibiting the advertising of infant formula'.
The ...
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