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Jeff Hyams, the managing director of MEC Interaction EMEA, has been promoted to the new role of chief strategy officer for Mediaedge:cia across the same region.
The new role is designed to put digital services at the centre of MEC's business. Hyams, who will continue to run MEC Interaction, the digital and direct division of the network, will also take charge of MEC's planning, data and technology, ROI and content activity. He will report to Melanie Varley, the chief executive for MEC across the region.
Hyams' new responsibilities have come after ...