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Inbox Digital nets United Biscuits task.(Brief article)
United Biscuits, the owner of brands that include Hula Hoops, Mini Cheddars and Jaffa Cakes, has appointed Inbox Digital to handle its digital advertising account.
The agency scooped the account following a three-way pitch, which was handled by the in-house marketing team at United Biscuits.
Inbox will take responsibility for developing digital strategies across the company's portfolio of brands, which also includes Jacob's Biscuits, KP Nuts, McVitie's, Skips, Penguin and Go Ahead!
Initially, the agency will create an e-CRM campaign for the Go Ahead! range of snacks, but future campaigns will cover a range of digital marketing activity, including online advertising, mobile marketing, web development and online media strategies.
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