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Sky to call review of pounds 20m digital media.(British Sky Broadcasting Group PLC)(Brief article)
Sky is set to part company with i-level, the agency that handles its estimated pounds 20 million online display media planning and buying account.
The media company is expected to invite agencies to pitch for the business following differences with i-level.
Sky appointed i-level to work across its online media business in May 2005, with a brief to help grow subscriber numbers. However, the relationship is said to have deteriorated in recent months.
In March, Sky called a pitch for its search business, which resulted in the appointment in August of Diffiniti to handle search engine optimisation activity and Unique to work on ...
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