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Eagle eye on golfer's image: Richmond firm will rebrand the LPGA's Gulbis in an effort to emphasize her career course.
Byline: Jeffrey Kelley
Nov. 1--The LPGA Tour's biggest sex symbol is having her image revamped -- and de-vamped -- by a Richmond branding agency.
Natalie Gulbis, the 24-year-old golfer best known -- at least until recently -- for her good looks, will be rebranded by Circle S Studios.
A 2008 calendar and day planner designed by the marketing shop in Old Manchester follows Gulbis' first LPGA Tour title at the Evian Masters in France in June.
The blonde Gulbis has done calendars since 2004. Pictures in her 2005 calendar -- in swimsuits or dresses -- were deemed provocative by the U.S. Golf Association. Though it was criticized for overreacting, …
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News wire article from: Europe Intelligence Wire
March 30, 2010
700+ words
