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Bright House pins hopes on retail story.
Byline: Mark Chediak
Nov. 1--At Bright House Networks' new store on the University of Central Florida campus, students will see a living room where they can watch football on a 52-inch high-definition, flat-screen television.
They'll see a "student center" where they can play YouTube videos on a laptop with a high-speed Internet connection.
And they'll see an "interactive TV" demonstration of a service that lets users download and watch episodes of shows such as The Colbert Report.
What Bright House execs hope to see at the store -- expected to open Friday -- are thousands of future customers.
But to lure them, the company realizes it has to do more than promote its latest channel lineups or pricing packages. This is especially true given the stiff competition that local cable providers face from satellite-TV companies and may soon face from phone giants such as AT&T.
"This gives us the ability to show people who we are," said. Michel L. Champagne, vice president of operations and general manager of the Orlando region for Bright House Networks. "It's a little bit of a branding opportunity."
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