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DATAFILE EXPOSURE - 03.11.07.

Music Week

| November 03, 2007 | COPYRIGHT 2007 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Radio and sales chart placings rarely coincide, but this week - for the first time in 2007 - the two biggest-selling singles are also the two records with the largest radio listenerships, albeit in reverse order.

Leona Lewis' Bleeding Love is number one by a massive margin on sales but has to settle for runners-up slot on the radio airplay chart.

Take That - who are Lewis' runners-up on the sales tally - gain a small measure of revenge, with Rule The World taking pole position by dint of having a 1.16% larger audience than Lewis' single. Bleeding Love had more plays - 1,853 - but its audience of 59.60m is 700,000 less than Take That's single secured from 1,723 plays.

Fourteen plays from Radio Two and 16 from Radio One provided 51.04% of Take That's audience. Lewis' single got better support from Radio Two (19 plays) but less from Radio One (13), for a combined 53.38% share. Lewis' top supporter in terms of plays was Capital 95.8 FM, where Bleeding Love was aired 49 times - one fewer than Take That's top tally of 50 plays on Cool FM.

It is seven ...

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