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Radio and sales chart placings rarely coincide, but this week - for the first time in 2007 - the two biggest-selling singles are also the two records with the largest radio listenerships, albeit in reverse order.
Leona Lewis' Bleeding Love is number one by a massive margin on sales but has to settle for runners-up slot on the radio airplay chart.
Take That - who are Lewis' runners-up on the sales tally - gain a small measure of revenge, with Rule The World taking pole position by dint of having a 1.16% larger audience than Lewis' single. Bleeding Love had more plays - 1,853 - but its audience of 59.60m is 700,000 less than Take That's single secured from 1,723 plays.
Fourteen plays from Radio Two and 16 from Radio One provided 51.04% of Take That's audience. Lewis' single got better support from Radio Two (19 plays) but less from Radio One (13), for a combined 53.38% share. Lewis' top supporter in terms of plays was Capital 95.8 FM, where Bleeding Love was aired 49 times - one fewer than Take That's top tally of 50 plays on Cool FM.
It is seven ...